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What Is Ahrefs?

Tom Barron in black and white
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What You Will Learn

So, you have a website, you’ve heard SEO is important, and maybe aherfs is a good tool; but it seems quite expensive? Indeed, at first, ahrefs seem on the pricey end, but it is actually a leading player in the SEO world. 

What Is Ahrefs?

Ahrefs is multi-faceted SEO/AEO platform offering an array of tools providing market intelligence, which is vital for optimizing websites, tracking search rankings and setting up your overall content marketing strategy. 

What Is SEO? 

SEO, or Search Engine Optimization, is an ongoing process of improving how a website is setup, technically, along with the value the content it presents provides. When set up correctly, web pages have the ability to rank higher in search results, as well as artificial intelligence responses, giving your website better overall visibility and increased traffic. 

ahrefs dashboard

Ahrefs features

If you look on ahrefs website, they will show the following features: 

  1. Site explorer
  2. Keyword explorer
  3. Site audits
  4. Content explorer
  5. Rank tracker
  6. Brand radar


What does that actually mean? Well, you may roughly translate that as (in order):

  1. Competitor analysis (you can type in your own, or your competitors, website and see where their traffic is coming from, who is linking to them) 
  2. Popularity indicator (you can see how often people are searching for keyphrases, which is a vital step in any good content strategy)
  3. Technical check-up (this is an automated scan of a website, looking for “broken” parts, that will flag when Google or an artificial intelligence platform is crawling your website. 
  4. Ideas (here you can search for a topic and see what kind of articles are performing well; useful is you are stuck creatively)
  5. Standings (kind of like a score, the higher you rank in search results, the better. So in the best case, all of your websites rank no.1 for key search terms (this rarely happens)
  6. The scanner (this lets you know if your website has been mentioned; pretty useful if some big companies link your website)

Ahrefs SEO Audit

The ahrefs SEO audit is a very useful tool to highlight any issues with your website. It measures what percentage of a sites internal pages are error free; highlighting them in terms of severe (errors), advisories (warnings) and informative (notices). An example of an error can be a critical problem like a 404 (broken page). 


Overall, the ahrefs SEO audit provides feedback on: 

  1. Performance
  2. Indexability
  3. Internal linking
  4. Content quality

Complete An Ahrefs SEO Audit Now

An ahrefs audit highlights your websites health; showing you what needs fixing and what is already correct. From crawl errors and indexability issues to backlink gaps and content cannibalisation, the data tells a story. At kunu labs, we can offer you the audit itself, and we can actually go in and fix the problems it raises.

Frequently Asked Questions

Clear answers to common questions about our UX audits, redesign process, and strategic approach.

Why Is SEO Important?

SEO is important because it builds trust and visibility for your website. Without a strong technical foundation, your website is unlikely to organically grow over time.

Ideally you want to be as close to 100 as possible, but anything above 90 is a great foundation.

The difference between ahrefs and semrush is ahrefs offers more depth from a pure SEO perspective, Semrush is a broader marketing tool.

One of the main cons is ahrefs is not cheap and offers no free trial. Its lower-tier plans come with notable restrictions, and many features, including daily rank tracking and AI content tools, require expensive add-ons, which can make the total cost uncomfortable for smaller businesses.

SEO is related to a website audit with kunu labs because its a central aspect of how your website is discovered. If you have a fast website, that looks good, but is not performing in terms of SEO, people will not find you organically. An audit highlights if this is an issue, and presents the issues that need to be addressed.

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