Spring Rose

A modern floral e-commerce platform delivering fresh, elegant arrangements across Riyadh.

Project Type

Redesign & CRO

Platforms

Figma

Duration

4 Weeks

Design Tone

Professional, Friendly, Welcoming

In this project, we focused on CRO & UX improvements for the Spring Rose platform, delivering new designs across English and Arabic.

In this project, we redesigned the homepage, product pages and checkout flow to increase conversion rate. We looked to focus on strong entry points, namely: Shop by Department, Shop by Occasion, featured collections, weekly highlights, and best-selling products. Clear product categorization allows users to seamlessly navigate between bouquets, vases, artificial flowers, perfumes, balloons, cakes, and more.

Spring Rose

Industry

Retail

What We Did

E-commerce

Website Redesign

The primary challenge was organizing a large product ecosystem without overwhelming users. With multiple departments and occasion-based shopping paths, the experience needed to feel intuitive rather than cluttered, and needed to be possible to implement without rebuilding the entire website.

With clear navigation, scalable product architecture, and optimized conversion pathways, Spring Rose now has a strong digital presence that reflects its brand promise: delivering freshness, elegance, and meaningful moments — quickly and beautifully.